Complex Customer Service Formula

Posted: January 20, 2010 in Culture, Marketing, Retention
Tags: , , , , , ,

I know this is challenging and difficult for some to grasp, but they’re likely sitting around a table scratching their heads wondering where their customers went.  In fact, they may even create a 500 page manual dedicated to it.

Fasten your seatbelts, here it is:

Customers have goals.

Customers use your product or service to achieve goals.

Customers leave when they do not achieve their goals.

Know their goals, guide their journey to achieving their goals.

Be remarkable, not replaceable.

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