Pretty Packaging Won’t Save It…

Posted: January 21, 2010 in Marketing, Value
Tags: , ,

Ever sit in a meeting in which a very lengthy debate ensues over which photograph or artwork should be used in marketing materials?

Photographs, fonts, colors — all the pretty stuff I’m not very good at.

BUT!

Crystal pepsi Pictures, Images and Photos

What if the product or service really sucks? (Sorry Mom, I mean ‘what if the product is really kind of bad and won’t live up to the hype?’)

Focus on delivering a great product, program or service, create the fans and you won’t need pretty packaging to wrap it up in.

Authenticity carries far more influence than paper thickness, fonts and ink colors.

Be remarkable, not replaceable.

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