Does Your Brand Serve You or Do You Serve Your Brand?

Posted: September 28, 2010 in Brand, Culture, Leadership, Marketing, Value
Tags: , ,

There is a tendency to rely heavily on a brand.  Once established it will drive traffic, generate leads, establish and communicate identity, and create customers and hopefully advocates.

Your brand serves you.

You must also serve your brand.  Deliver on its promise, exceed expectations when possible, be a constant model of it.  Disappointing a customer is failing your brand.  Your relationship with your brand must be synergistic.  Serve your brand well and it will not let your down.

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