Posts Tagged ‘message’

What’s your message? Are you keeping it real?

It’s an easy trap when crafting your marketing message, does it match a prospect’s experience when they visit you?

Your message is powerful — words can create images.

Words can say — gorgeous home in great area, perfect for entertaining, and my mind rushes to this image:
mansion

And when I do a drive by it looks like this:
old house

When you keep your message real you develop trust.

Two years ago, I was asked to submit a bio and photo for a group that had asked me to speak, so I sent an old photo I had lying around:
Not Mike
The event organizer called me and asked if anyone ever told me I looked like Brad Pitt. When I shared that because an aspect of my talk was ‘keeping it real’ I sent that photo of Brad, she could not stop laughing — she put in the program and it was perfect fodder for my talk. I also filled the room, in fact the entire hotel staff were in attendance looking for Angelina. Imagine the disappointment.
just me

Keep it real and you won’t disappoint; authenticity is a rare treat for consumers.

Be remarkable, not replaceable.

I saw a billboard today that had me laughing, cringing, and appalled all in the time took to drive by it.

To spare anyone embarrassment I’ll not share the hopsital, but it sure could end up on Lettermen or Leno.

Imagine in the midst of the current debate raging in health care and savvy consumers demanding our best in terms of service and reading the following:

Faster E.R. Waiting Times

First I must disclose that I am not and E.R. groupie — If I’m ever in an emergency room, something’s broken — badly broken.

“Faster” and “waiting”????  What were they thinking putting those two together.  I’m sure the marketing genius that put the campaign together worked real hard at it.  The image that comes to mind is simply disturbing.

Define faster.  How about, “your butt won’t feel like it’s part of our plastic furniture.”  “Your kid won’t cry herself to sleep waiting to be seen.”  “The broken bone won’t set itself while you wait.”  “Our staff will keep you updated during your visit.”

Use caution when crafting your message and if you’re going to be brave and address stigmas like ER waits use extreme caution.

Faster ER Waiting Times — at Oxymoron Hospital.