Posts Tagged ‘Twitter’

Like sands through the hour glass, so are the tweets of our lives.

“Mike, I sent out a tweet and had no replies, no retweets, no referrals, no donations…nothing happened.”

Statements like that really fire up my hero and author of the recent book UnMarketing (buy it here),  Scott Stratten.  He contends that Twitter is a conversation…”a networking event that requires no travel.”

Twitter is referred to as “microblogging” and with good reason.  It is the perfect platform for people like me that have micro attention spans.  It is true that a tweeting moment can be a fleeting moment.  Peter Shankman shared that 2.7 seconds is the average attention span (he obviously has not seen my daughters in the American Girl Doll store).

Like a networking event, Twitter requires us to be present.  We can’t tweet and run, Stratten also believes that the life of a tweet is about five minutes.  If someone replies, retweets or inquires and we’re not there it can be considered a lost opportunity — kind of like walking away from someone after asking what they do.

1.9 million tweets an hour.
32,000 tweets a minute.

Now that is enviable volume — it takes commitment, quality content and true engagement to establish relationships in the twittersphere.  It takes conversation — without the travel.

It is a big sandbox, but the great thing is all the big kids playing in it are real nice and always willing to share.


I had the honor of interviewing Tyler Ridings. Tyler is the 18 year old founder of The Tune Vault (, an online music and media back-up service for iphones and ipods. Inspired by his loss of over $600 in lost music on an ipod, The Tune Vault is a fast growing service for those of us with ipod stories. My ipods have hit treadmill belts (running at 5 mph), fallen when entering an aircraft — that little space between the plane and gate and you can see the tarmac, left in the Arizona sun (note to Steve Jobs – they melt), and run over by an ATV.

Tyler and I literally met through twitter. He has quickly become an inspiration — a young man with an idea and executing it with all his passion and energy. It was only fitting that we attempted to do the interview on twitter through a service called Tweeterview ( It was not without its challenges, however, Tyler delivered.

The link can be found here: Mike & Tyler Tweeterview

Enjoy and be sure to connect with Tyler on Twitter at @TylerRidings

Be remarkable, not replaceable — as Tyler shows us the path.